It does not mean that you should put picture- and text-embedded links throughout your mails all the time. What I have found out, is that it works a lot better to just have a few various points to highlight to allow people to navigate to your page. For instance, if you have an icon of the company emblem present, it would be wise to embed a link to your website within that icon. What is also practiced alot, is embedding links in the news and sale sections of your website. In the bottom of the email I include a text link. So client do not have to scroll up to find the link.

You could also just buy email templates from one of the premium email template sellers. Ensuring large portions of the email is clear for introductions and company information ensures professionalism. This helps me to ensure that the email template construction appears professional and not as if I am soliciting people, begging them, to purchase items from my website. The clients are more comfortable when you are trying to establish an honest connection with the client. Sometimes clients put off by overly aggressive email tactics. For this reason, it is crucial that I clearly organize all aspects of my email marketing templates to actively reach out to individuals and do what I can to get them to visit my website.